Fourteen First Nations, three jurisdictions, one fish
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Challenge
The Yukon First Nation Salmon Stewardship Alliance needed a digital space that could speak to the depth of salmon stewardship (cultural, ecological, and scientific) without losing clarity. The platform had to serve a wide audience, from Yukon First Nations to researchers, partners, and the public. Complex information like salmon stock health, stewardship priorities, publications, and events needed to feel organized, respectful, and easy to navigate.
Solution
I built a fast, lightweight site on a flexible backend, so the team has room to grow into it rather than out of it. The custom pieces do specific jobs: an interactive salmon stock meter, image credits, structured news and partner content, and a searchable publication database with live filtering. In Directus, staff set each forecast with a slider, and the gauge, the accessible meter data and the linked infosheet all move with it, so updating a forecast is a minute's work instead of a ticket to me.
Results
The alliance can publish a forecast the week it lands instead of the month it lands, and a researcher, a Chief and a curious kid all arrive at the same gauge and read it correctly. Two kinds of knowledge sit on one page without either being framed as the footnote, which was the real brief underneath the technical one.
Credits
- Creative direction, design and development
- Mikayla Ericsson
- Account management
- Bianca Jorgenson
- Studio
- MBDC