A paper planner nobody opened, rebuilt as a story
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Challenge
The Yukon First Nation Education Directorate (YFNED) wanted to reimagine how students engage with graduation planning. Their existing Grad Planner lived as a printed booklet and PDF, which was thorough but suffered from low student uptake because the format didn't match how youth actually like to engage with content. The new experience needed to feel genuinely engaging and relevant to Yukon students, respect the diversity of First Nations cultures across the territory, and deliver on a large, ambitious vision within a modest budget.
Solution
I built YFNED an interactive web app that feels exploratory rather than instructional: a choose-your-own-adventure video following two Yukon youth through secondary school, with JavaScript controlling the playhead so a student's decisions shape the story as it unfolds. Character animation sits inside a custom 3D environment built in Blender, pop-ups surface guidance at the moments a student would actually want it, and the full Grad Planner is digitized alongside the narrative for anyone who wants the reference rather than the ride. First Nations artists did the illustration and the voiceover, so the story sounds like the territory it's set in.
Results
The planner stopped being a document students had to be told to open. It's something they move through at their own pace now, and the guidance arrives inside the story instead of ahead of it. The ambition also survived the budget, which for a project carrying character animation, a custom 3D build, First Nations voiceover and a full content digitization is worth saying out loud.
Credits
- Creative direction, experience design, animation and development
- Mikayla Ericsson
- Account management
- Bianca Jorgenson
- Illustration
- Lara Bode
- Voiceover
- Melanie Bennett and two Yukon youth
- Studio
- MBDC