A bilingual campaign for a chore nobody wants to do
Read case study
Challenge
Yukoners need to keep their health care card information current to maintain active coverage, but updating personal information can feel administrative, easy to put off, or confusing. The campaign needed to make the process feel simple, fast, and relevant across communities.
Solution
I made a bilingual campaign of two posters and two videos to introduce the new online update tool. The messaging is plain, the illustration is warm and unmistakably Yukon, and together they carry one idea: you can change your address and keep your coverage active in a few clicks. The posters went out across the territory, and the videos ran on Facebook, Instagram and YouTube.
Results
A lapsed card is almost never a decision. It's a form somebody meant to get to. So the campaign went where putting things off actually happens, on a community board and in a feed, and offered a route that takes less time than the reminder took to read. Bilingual from the start rather than translated afterward, which is the difference between reaching French-speaking Yukoners and having reached them on paper.
Credits
- Creative direction, design and motion
- Mikayla Ericsson
- Account management
- Bianca Jorgenson
- Illustration
- Charles-Étienne Brochu
- Voiceover, french
- Léa Fortin
- Voiceover, english
- Olivia Wilson
- Studio
- MBDC