Work Northern lights, camera, action

The YKIFF 2026 festival landing page on wamp.ca: a yellow halftone hero with an illustrated film projector whose reels grow antlers, the headline "20th Annual Yellowknife International Film Festival, November 4–8, 2026", Explore our program and Buy passes buttons, and a live countdown to opening night in the header.
The YKIFF 2026 schedule page: a giant "Schedule" headline over day filters from Oct 30 to Nov 8, then rows of screening cards for each day, each with a still, time, venue and a Get tickets button. Opening night: Lumi is tagged Sold out.
The whole program on one page, built straight from Eventive.
The film page for Lumi, YKIFF 2026's opening night film: the title over a dark blurred backdrop, a still of a figure in a frosted fur parka in a whiteout, the opening night screening marked Sold out and the encore screening with a Get tickets button.
Opening night, sold out.
The It's Her Call film page on a phone: the festival countdown, the WAMP header and YKIFF 2026 menu, then the title, a hockey still, showtime, venue, a Get tickets button, and country, year and runtime details.
The film page for It's Her Call at YKIFF 2026: the title in large white capitals, showtime and venue at Reel North Theatre, a yellow Get tickets button, and a still of a young referee on the ice during a girls' hockey game.

A digital home for the North's film community

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Challenge

Since 2001, WAMP has been the engine behind independent film and digital media in the Northwest Territories: equipment, workshops, mentorship, and the Yellowknife International Film Festival. Its old website couldn't keep up. Outdated design and tangled navigation hid the breadth of what WAMP offers and undersold the vibrant community behind it. The organization needed a site as creative and energetic as the filmmakers it serves.

Solution

I rebuilt WAMP's home with a clean, modern design, intuitive navigation, and a bold palette (teal, purple, orange, and navy) that finally matches the community's energy. High-quality imagery puts the work front and centre, engagement tools spotlight programs and equipment rentals, and an Eventive integration powers a proper festival guide for the Yellowknife International Film Festival. Built on Astro and Directus, the site is fast, mobile-friendly, and simple for the WAMP team to keep current between festivals.

Results

In its first year the new site reached 14,241 people and just over 61,000 page views, up 54% and 79% on the old one, with visitors staying more than a minute per session (up 16%) and reading more than four pages each. It's quick, accessible and easy to find. For an organization whose whole job is getting good work in front of as many people as possible, reach and time spent are the right two numbers to care about.

Credits

Creative direction, design and development
Mikayla Ericsson
Studio
TWST