Work Forty doors, one entrance

Stylized vector landscape illustration featuring rolling hills, trees, and a large flower in a warm pink, coral, and red color palette, designed for the IWIC website.
Primary logo design for the Indigenous Women & Inclusive Communities Virtual Resource Centre, featuring a stylized red flower icon with dark blue leaves next to modern dark blue typography.
Brand color palette for the IWIC Virtual Resource Centre, displayed as six leaf-shaped swatches in beige, coral, dark red, muted green, medium blue, and dark navy.
Two circular badge-style logo variations for social media, featuring the IWIC flower icon surrounded by brand text, shown in beige line-art on a dark red background, and blue line-art on a beige background.
Six custom flat-style vector illustrations for the IWIC website categories, featuring icons like a person with a backpack, a campfire, a fish with berries, a money tree, a pride megaphone, and a heart filled with nature, set against a dark background.
To bring the IWIC's core pillars to life, I art directed a series of custom illustrations representing key community themes, ranging from land-based wellness and cultural nourishment to financial literacy and 2SLGBTQIA+ pride.
Full-page UI mockup of the IWIC Virtual Resource Centre homepage. The design features a dark red hero section with a stylized landscape illustration, followed by a crisis support banner, a grid of resource categories, a search and filter interface, and a detailed list of community articles and tools.
User interface mockup of the IWIC Virtual Resource Centre website, showing an expanded right-hand sidebar navigation menu over a warm-toned vector landscape illustration.

Naming, brand and a resource hub built from scratch

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Challenge

Access to essential services in Yukon and Northern BC has historically been fragmented, with crucial information scattered across various organizations and platforms. IWIC sought to create a centralized, culturally respectful digital space capable of supporting a diverse array of needs, including crisis response, housing, cultural revitalization, and 2SLGBTQIA+ advocacy. IWIC wanted one place that could hold all of it: crisis response, housing, cultural revitalization and 2SLGBTQIA+ advocacy, in a space that reflects Indigenous worldviews rather than translating them. It also had to work for an Elder and a teenager on the same afternoon.

Solution

I directed the project from the naming through to launch, and built the site itself. The name, the identity and the brand guide came first, so the resource centre had somewhere to live instead of a brand bolted on afterward. Resources are sorted into the categories people actually arrive looking for, including cultural revival, health and wellbeing, youth, Elders, crisis support and 2SLGBTQIA+, and a service provider directory connects to more than 40 local organizations. The content sits traditional teachings and land-based learning alongside contemporary supports rather than in a section of their own, because for most of the people using it they were never separate.

Results

Forty-odd organizations that used to be forty-odd separate searches now sit behind one door, and the people who need them most are usually the least able to spend an afternoon looking. The categories are named the way someone describes their own situation, not the way the sector files it, which is most of the difference between a directory and a resource.

Credits

Creative direction and development
Mikayla Ericsson
Account management
Bianca Jorgenson
UI/UX and brand identity
Meghan Reid
Copy
Joe Fitzgerald
Illustration
Charles-Étienne Brochu
Studio
MBDC